AHS ZOETROPE

Raising the bar yet again, FX Networks for was looking for a new way to announce the upcoming season 7 of America Horror Story. A number of different ideas and concepts were explored. From these, the idea of using a classic concept, the AHS Zoetrope was born.
The exterior of the new AHS experience was designed to have an old, neglected look. Broken and missing decorative elements, aged to show years of abandonment while preserving an air of mystic. Exterior was one of many clues about the upcoming season of American Horror Story, Season 7 - Cult.
The Zoetrope featured 3 individual tiers. The upper tier was 2 woman figures kissing passionately. The middle tier featured a beehive, with a breakaway section of honeycomb. The surfaces was covered with bees mulling around the hive. The lower tier featured a clown in a black hoodie with simple drawstrings.

Each area presented different clues as to the upcoming season of AHS7 - Cult.
Using some practical weathering effects from the film industry (also known as Starbucks used coffee grounds) we created a rich aged and run down look for the exterior structure.
We are working on a more detailed Behind the Scene / Making of video sequence. Check back soon to learn more.

Again, a big thank you to all involved at FOX, Creative Riff and Nest Environments. We look forward to working together again in the near future.

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Raising the bar yet again, FX Networks for was looking for a new way to announce the upcoming season 7 of America Horror Story. A number of different ideas and concepts were explored. From these, the idea of using a classic concept, the AHS Zoetrope was born.