The LookBook is an essential part of a successful activation. It provides all parties involved, the unique vision of the project. It is used by everyone from the installation team, designers, site planners, printers and the ultimately, the Client's Executive team.
Having a comprehensive LookBook is essential. This provides not only a style guide for the entire project, it also ensures that various installation teams know what they are building. Printers know how large prints will be. Lighting & electrical engineers understand the surroundings. And, most importantly, the client has a clear picture of the final activation.
Everything is in place and ready for opening day.
The flooring has been laid. The trusses are in place, covering added, secured and locked down. Perimeter fencing is organized and decorated. Electrical, electronics, screens and effects are implemented, tested and primed. Clean up is done as night falls. Everything is ready for the 500,000+ visitors to the 2017 Comic-Con.
We had the privilege of working to design and produce an interactive experience based on the new Seth MacFarlane TV show, The Orville. Set 400 years in the future, the activation was setup as Job Fair to find future crew members of the Orville.